Facebook Advertising Strategy to Boost Boston Levin’s Website Sales
- digitalmarketingcl79
- Oct 5
- 1 min read
Client: Boston Levin
Agency: Digital Marketing Clue
Timeframe: 1 Months (September 2025)
Campaign Objectives:
Drive more sales on the website
Reduce cost per purchase (CPA)
Brand awareness
Background and Challenges
Boston Levin is an emerging electronics startup specializing in affordable earbuds. Entering the highly competitive audio market, the brand faced several challenges:
Low Brand Recognition – Boston Levin was unknown among its mainstream audience.
Fierce Competition – Established audio brands and low-cost Amazon sellers competed for customer attention.
Limited Marketing Budget – The available budget was very small compared to industry competitors.
Audience Targeting Problems – Previous campaigns were misdirected, making it difficult to capitalize on or scale.
Given these obstacles, we had to redesign our campaign strategy from scratch.
Our Approach
We launched an eCommerce-focused Facebook Ads campaign powered by the Meta Pixel to accurately track conversions and optimize performance. The results were outstanding — our chosen bid strategy, focused on achieving the highest volume of conversions, delivered exceptional sales growth and return on ad spend.
Results
Campaign Duration: 1 Month Daily Budget: ₹500
In just one month, the Facebook Ads campaign delivered impressive performance metrics:
Total Sales: ₹113,753
Ad Spend: ₹9,961.27
Website Orders: 115
Cost per Purchase (CPA): ₹86.62
Impressions: 164,474
Reach: 91,913
Despite the limited daily budget, the campaign achieved a strong return on investment and consistent sales growth through optimized targeting and conversion-focused strategy.
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