What spam or Negative Traffic
A traffic which is irrelevant or not generated by your own work and the aim to generate that traffic is to increase your bounce rate, we can called it spam traffic.
Symptoms
Irrelevant
Not generated by you
Aim to increase bounce rate
Generate by your competitor
Aim to decrease your website SEO ranking
Generally generate from same IP address
Who can generate Spam Traffic
Your competitor
Your Ex-employee
Any Hacker
How to identify spam traffic
You can identify negative traffic by using some tools easily. Such as make an account on IP tracker and check every week or after two or three days. You can also install Zopim chat in your website and can easily trace the traffic because it shows that which use came how many times and from which IP.
How to protect your website
When you face spam or negative traffic analysis their IP and block it in Google Analytics.
Login to Google Analytics
Admin
All Filters
Add Filters
Filter Name
Predefined
Select the filter type
Exclude
Select the source destination
Traffic from IP addresses
Select Expression
That are equal to
Type that IP address
And Save
This process will exclude the traffic from certain IP and can save your website from negative SEO.
But my personal experience is that if anyone generating spam traffic for you, you just need to keep strict watch on it and should ignore for three or four days. If traffic is coming from the same source then should take solid steps against it. Because one of my competitor has generated spam traffic for my website Digital Marketing Clue and because of it my website is ranking on higher position after that he stops own his own. So don’t take step without analyzing things.